DAVOS,
Switzerland – Davos’ brand is truly global. Come here and see 40 heads of
state, 350 senior public officials, and 1000 industry titans, or Eric Schmidt,
Bono, and Bill Gates. Or walk into a small bar off a hotel lobby (if you're wearing the exclusive wrist band, which grants entry) and listen to Mary J. Blige belt out “Just Fine.”
The
reality of Davos is that, plus this: Deals in the side rooms, grumpy stars on
stage, parties atop mountains, broadcasters on a rooftop in white tents, pure
white snow-capped peaks against blue sky, and, for me, a few moments away from
all of it.
This
was my first trip to the World Economic Forum and all I really knew ahead of
time was that it brought together entrepreneurs, rock stars, development
leaders in an atmosphere of sheer excess. That excess (some took a $10,000
helicopter ride from Zurich to Davos to get here; not me) was tempered by what
organizers said was a record of results – new ideas were cooked at Davos that
ended up doing great good.
This
year’s Davos focused on battling income inequality. There was a great deal of
talk around inequality, and there was a great deal of head-turning in the
hallways: In a span of 10 minutes, I saw Iran President Hassan Rouhani , a
phalanx of Israeli Shin Bet security, Mary Robinson, and Bono. The truth: It
was hard to stay focused.
Walking
through the hallways had the feel of speed dating your exs, or attending your high
school reunion, with a maximum of 20 seconds per person, no time to get beyond what
you were doing or where you were. The smart Davos-goer had
back-to-back-to-back, all day long, 15 minute meetings (max), with five minutes
in between to get to each meeting. Bartenders served non-stop double cappuccinos
and espresos; other patrons seemed high on something else.
At the
end of the work day, 8 p.m., all I felt like doing was lying down in bed. But I
knew at night, the World Economic Forum week at Davos picks up. Parties sprinkle
the town. You could crash a dozen, drink until dawn.
I
didn’t have the tickets to the hottest parties – the ones thrown by Google that
featured Mary J. Blige in a small bar off my hotel lobby, or Bono’s and Bill
Gates’ mountainside shindig. I had other prospects, but I also had an anti-Davos
idea: a night run through the valley.
At 9
p.m., I laced up my shoes, put on my windbreaker, winter-weight running pants,
hat, and gloves, and made my way off our little hilltop onto a hard-packed
trail that I had run in the morning a day earlier. Hours ago, cross-country
skiers swooshed past on perfectly
groomed tracks, while walkers (many with dogs) walked on a parallel packed
trail that skirted Davos’ small downtown.
At night,
though, with patchy clouds overhead revealing a bowl of mountains around me, I
was alone. I ran across an open field,
the only sounds being the crunch of my shoes and my light breath. The trail
hugged a fast-running stream and then I veered off onto a trail that went
straight up into the forest.
It was
dark. Icicles hung like sinewy beards from pine trees. The trees formed a crown
over the path. The only light was the snow underfoot and that was dim. I felt almost
blind. I came to a downhill and quickened my stride, a gamble, but it felt good,
and I ran even harder, taking long strides.. I trusted the snow and my balance,
and I stayed upright into the valley.
Even in
the wide expanse, the clouds cast shadows, and I felt invisible. To my right, I
sensed something near, some motion, and I turned my head. Suddenly, large black
objects swooped near, 30 feet away, closer still. I stumbled. In a moment, I
knew could see their outlines – deer. Huge deer. Four of them. They charged
right past me.
One
hundred feet ahead, they stopped. One turned to me. I ran toward them and,
spooked, they headed to higher ground, night monsters fading into dark shapes,
then gone.
Ten
minutes later, I was back outside my hotel. Swiss soldiers checked my ID. (5000
came to guard Davos this past week, including snipers on roofs). I asked one about
the deer and he said to his friends: Where’s my gun! They laughed as I headed
inside. A hotel porter told me that he had seen deer from time to time.
“It was
good you exercised,” he said. “Otherwise, you would not have seen them.”
It’s
true. I failed to have the true Davos experience. No Mary J. Blige for me. My highlight was a moment of running with four deer in the dark.