DAVOS, Switzerland – Davos’ brand is truly global. Come here and see 40 heads of states, 350 senior public officials, and 1000 industry titans, or Eric Schmidt, Bono, and Bill Gates. Or walk into a small bar off a hotel lobby (if you're wearing the exclusive wrist band, which grants entry) and listen to Mary J. Blige belt out “Just Fine.”
The reality of Davos is that, plus this: Deals in the side rooms, grumpy stars on stage, parties atop mountains, broadcasters on a rooftop in white tents, pure white snow-capped peaks against blue sky, and, for me, a few moments away from all of it.
This was my first trip to the World Economic Forum and all I really knew ahead of time was that it brought together entrepreneurs, rock stars, development leaders in an atmosphere of sheer excess. That excess (some took a $10,000 helicopter ride from Zurich to Davos to get here; not me) was tempered by what organizers said was a record of results – new ideas were cooked at Davos that ended up doing great good.
This year’s Davos focused on battling income inequality. There was a great deal of talk around inequality, and there was a great deal of head-turning in the hallways: In a span of 10 minutes, I saw Iran President Hassan Rouhani , a phalanx of Israeli Shin Bet security, Mary Robinson, and Bono. The truth: It was hard to stay focused.
Walking through the hallways had the feel of speed dating your exs, or attending your high school reunion, with a maximum of 20 seconds per person, no time to get beyond what you were doing or where you were. The smart Davos-goer had back-to-back-to-back, all day long, 15 minute meetings (max), with five minutes in between to get to each meeting. Bartenders served non-stop double cappuccinos and espresos; other patrons seemed high on something else.
At the end of the work day, 8 p.m., all I felt like doing was lying down in bed. But I knew at night, the World Economic Forum week at Davos picks up. Parties sprinkle the town. You could crash a dozen, drink until dawn.
I didn’t have the tickets to the hottest parties – the ones thrown by Google that featured Mary J. Blige in a small bar off my hotel lobby, or Bono’s and Bill Gates’ mountainside shindig. I had other prospects, but I also had an anti-Davos idea: a night run through the valley.
At 9 p.m., I laced up my shoes, put on my windbreaker, winter-weight running pants, hat, and gloves, and made my way off our little hilltop onto a hard-packed trail that I had run in the morning a day earlier. Hours ago, cross-country skiers swooshed past on perfectly groomed tracks, while walkers (many with dogs) walked on a parallel packed trail that skirted Davos’ small downtown.
At night, though, with patchy clouds overhead revealing a bowl of mountains around me, I was alone. I ran across an open field, the only sounds being the crunch of my shoes and my light breath. The trail hugged a fast-running stream and then I veered off onto a trail that went straight up into the forest.
It was dark. Icicles hung like sinewy beards from pine trees. The trees formed a crown over the path. The only light was the snow underfoot and that was dim. I felt almost blind. I came to a downhill and quickened my stride, a gamble, but it felt good, and I ran even harder, taking long strides.. I trusted the snow and my balance, and I stayed upright into the valley.
Even in the wide expanse, the clouds cast shadows, and I felt invisible. To my right, I sensed something near, some motion, and I turned my head. Suddenly, large black objects swooped near, 30 feet away, closer still. I stumbled. In a moment, I knew could see their outlines – deer. Huge deer. Four of them. They charged right past me.
One hundred feet ahead, they stopped. One turned to me. I ran toward them and, spooked, they headed to higher ground, night monsters fading into dark shapes, then gone.
Ten minutes later, I was back outside my hotel. Swiss soldiers checked my ID. (5000 came to guard Davos this past week, including snipers on roofs). I asked one about the deer and he said to his friends: Where’s my gun! They laughed as I headed inside. A hotel porter told me that he had seen deer from time to time.
“It was good you exercised,” he said. “Otherwise, you would not have seen them.”
It’s true. I failed to have the true Davos experience. No Mary J. Blige for me. My highlight was a moment of running with four deer in the dark.